1 cover iPhone 14 #1 smartphone globally

A new Counterpoint Research report states that Apple, for the first time, captured the top seven positions in the global list of best-selling smartphones in 2023, according to Counterpoint Research’s Global Monthly Handset Model Sales Tracker. Samsung secured the remaining three places in the list, marking an increase of one spot from the 2022 list. There have been no other brands on the list since 2021. The combined market share of the top 10 smartphones reached the highest ever at 20% in 2023, up from 19% in 2022.

Apple’s iPhone 14 was the best-selling smartphone of 2023, with the US and China making up half of its sales. Further, the model contributed 19% of the total iPhone sales for 2023, down from the 2022 bestseller iPhone 13’s 28% share. Limited differentiation between the iPhone 13 and iPhone 14 led to lower adoption of the base variant and increased sales of the iPhone Pro variants, which offer substantial upgrades like Dynamic Island, a more advanced chipset and a higher display refresh rate. The iPhone 15 series took the top three spots on the global bestseller list for Q4 2023, with the iPhone 15 Pro Max becoming the best-selling smartphone.

Apple’s total sales remained flat in 2023 even as major competitors declined. This stability was partly due to a significant boost from emerging markets like India and the Middle East and Africa (MEA). In 2023, India became the fifth smartphone market to exceed 10 million iPhone unit sales in a single year, highlighting the market’s growing importance for Apple. These factors contributed to the iPhone 15 series sales matching the performance of the iPhone 14 series in 2022.

Apple’s iPhone 13, the oldest model on the list, maintained its fourth position with double-digit YoY volume growth in Japan and India. Carrier promotions in Japan drove sales of older iPhones over the newer generation, while in India, the iPhone 13’s value proposition made it a popular choice.

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